Back to Top
VTC International Development Office
Home > Non-local Students > Programme Information > DE114106 - Higher Diploma in Visual Communication
Apply Now
DE114106 Higher Diploma in Visual Communication
Curriculum   Career Prospects   Articulation Arrangement / Credit Exemption
Duration of Study 2 Years
Mode of Study Full Time
Offering Campus(es) / Venue(s) Hong Kong Design Institute (HKDI)
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :
  • Higher Diploma in Visual Communication
  • Higher Diploma in Visual Communication (Brand Design)
  • Higher Diploma in Visual Communication (Information Design)
  • Higher Diploma in Visual Communication (Publishing Design and Print Media)
  • Higher Diploma in Visual Communication (User Experience Design)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.
Entrance Requirements Please refer to General Entrance Requirement
Programme Aims This programme aims to develop students’ ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Curriculum

Semester 1 (Common Modules) :

  • English and Communication : Workplace Interaction
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  • Information Technology Essential
  • Creative Thinking
  • Communication Design in Context
  • Communication Design Studio
  • Digital Design: Graphic Production
  • Drawing and Visual Imaging
  • Graphic Language Workshop
  • Typography: Expression and Information

 

Semester 2:

Higher Diploma in Visual Communication :

  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Photography and Art Direction
  • Illustration and Motion Graphics
  • Studio: Design to Read
  • Typography: Editorial Design

 

Higher Diploma in Visual Communication (Brand Design) :

  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Photography and Art Direction
  • Brand Strategy
  • Digital Design: Media Production
  • Motion in Branding
  • Studio: Brand Identity Design

 

Higher Diploma in Visual Communication (Information Design) :

  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Photography and Art Direction
  • Instructional illustration
  • Motion Graphics
  • Studio: Editorial Infographics
  • Typography: Information Structures

 

Higher Diploma in Visual Communication (Publishing Design and Print Media):

  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Photography and Art Direction
  • Illustration
  • Print Media Production: Fundamentals
  • Printing Substrates and Materials
  • Studio: Design to Print

 

Higher Diploma in Visual Communication  (User Experience Design):

  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Studio: Design for User Interfaces
  • Seminar: Usability
  • Concept Presentation Workshop
  • Graphical User Interface Design


Semester 3:

Higher Diploma in Visual Communication :

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics 
  • Digital Design: Media Production
  • Packaging Design Workshop
  • Studio: Design to Persuade

 

Higher Diploma in Visual Communication (Brand Design) :

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics 
  • Concept Presentation Workshop
  • Packaging Design Workshop
  • Studio: Brand Promotion Design

 

Higher Diploma in Visual Communication (Information Design) :

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics 
  • Graphical User Interface Design
  • Data Visualization
  • Studio: Dynamic Information

 

Higher Diploma in Visual Communication (Publishing Design and Print Media):

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics 
  • Colour Management in Print Media
  • Print Media Production: Technology

 

Higher Diploma in Visual Communication (User Experience Design):

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics 
  • Photography and Art Direction
  • Seminar: Design Gamification
  • Studio: Design for Immersive Experiences


Semester 4:

Higher Diploma in Visual Communication :

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Communication Design Futures
  • Investigative Practices
  • Concept Presentation Workshop
  • Professional Practice
  • Research for Visual Communication
  • Studio: Design to Promote

 

Higher Diploma in Visual Communication (Brand Design) :

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Communication Design Futures
  • Graphical User Interface Design
  • Investigative Practices
  • Research for Brand Design
  • Professional Practice
  • Studio: Brand Experience Design

 

Higher Diploma in Visual Communication (Information Design) :

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Communication Design Futures
  • Investigative Practices
  • Concept Presentation Workshop
  • Professional Practice
  • Research for Information Design
  • Studio: Environmental Graphics

 

Higher Diploma in Visual Communication (Publishing Design and Print Media):

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Communication Design Futures
  • Investigative Practices
  • Studio: Design to Publish
  • Sales and Estimating in Print Media
  • Packaging Design Workshop
  • Graphical User Interface Design

 

Higher Diploma in Visual Communication (User Experience Design):

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Communication Design Futures
  • Investigative Practices
  • Professional Practice
  • Research for User Experience Design
  • Seminar: Social Innovation and Service Design
  • Studio: Design for Social Good


Semester 5:

Higher Diploma in Visual Communication :

  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Graphical User Interface Design
  • Career and Portfolio Development
  • Graduation Project

 

Higher Diploma in Visual Communication (Brand Design) :

  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Career and Portfolio Development
  • Graduation Project

 

Higher Diploma in Visual Communication (Information Design) :

  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Career and Portfolio Development
  • Graduation Project

 

Higher Diploma in Visual Communication (Publishing Design and Print Media):

  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Operations and Quality Management
  • Graduation Project

 

Higher Diploma in Visual Communication (User Experience Design) :

  • English and Communication: Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Career and Portfolio Development
  • Interactive Programming
  • Graduation Project


Modules Across Semesters :

  • Industrial Attachment

 

Remark : Students have to complete the Enrichment Module in Semester 5.

Career Prospects Graduates can be recruited as graphic designer, information designer, brand consultant, user experience designer, user interface designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer, in areas as diverse as graphic house, design consultant, branding, advertising, magazine and publication media, book design, printing, packaging, digital marketing, event and exhibitions, illustration, environmental and spatial graphic, museum display, art / event promotion and image direction. Graduates frequently work as individual design practitioners and design entrepreneurs setting up their own studios.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE)# :
  • The Coventry University, UK* : [Not applicable to Mainland students]
    1. BA(Hons) Graphic Design
    2. BA(Hons) Illustration and Graphics
* The Non-local Course Registry (NCR) registration is subject to approval and please refer to SHAPE website for latest information.
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no subject to the approval of the NCR registration.


 
Graduates can apply for admission to relevant degree programmes of local universities. Some examples are:
  • Hong Kong Polytechnic University :
    1. BA (Hons) in Communication Design
    2. BA (Hons) in Advertising Design 
  • City University of Hong Kong : BA in Creative Media
  • Hong Kong Baptist University : BA (Hons) in Visual Arts

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA).
Note(s):
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
There might be changes in the course details.