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DE114304 Higher Diploma in Fashion Branding and Buying
Curriculum   Career Prospects   Articulation Arrangement / Credit Exemption
Duration of Study 2 Years
Mode of Study Full Time
Offering Campus(es) / Venue(s) Hong Kong Design Institute (HKDI)
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.
Entrance Requirements Please refer to General Entrance Requirement
Programme Aims Hong Kong is an international fashion business centre. Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.

The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) buying and retail management, (2) product development and sourcing, or (3) visual merchandising and branding.

This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Curriculum

Semester 1 (Common Modules) :

  • English and Communication: Workplace Interaction
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  • Information Technology Essentials
  • Creative Thinking
  • Fashion Design and CAD
  • Fashion Materials
  • Fashion Trend Analysis
  • Online Offline Fashion Marketing and Branding
  • Expanded Studies: Experiential Fashion Familiarization Project

 

Semester 2 :

Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1 & 2)
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Fashion Buying : Planning
  • Introduction to Fashion Business Operations
  • Expanded Studies: Collaborative Community Project

 

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1 & 2)
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Fashion Merchandising Business
  • Pattern Design and Development with CAD Applications
  • Expanded Studies: Collaborative Community Project

 

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

  • English and Communication: Workplace Correspondence
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1 & 2)
  • Aesthetics and Semiotics
  • Fashion Plus: Presentation and Communication Practice
  • Technology for Fashion Branding and Buying
  • Contemporary Fashion Visual Merchandising
  • Drawing for Visual Merchandising
  • Visual Merchandising CAD
  • Expanded Studies: Collaborative Community Project


Semester 3 :

Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Fashion Retail Management


Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Quality Evaluation and Testing

 

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Cultural Studies
  • Fashion Consumer Behaviour

 

Semester 4 :

Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Fashion Plus: Research Practice
  • Fashion Branding and Event Planning
  • Fashion Buying : Styling, Merchandising and Sourcing
  • Fashion Consumer Behaviour
  • Fashion Evolution and Appreciation
  • Expanded Studies: Master Class / Seminars
  • Final Integrated Project: Proposal

 

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • English and Communication: Reports
  • Fashion Branding and Event Planning
  • Fashion Plus: Research Practice
  • Fashion Product Design and Development
  • Material Analysis
  • Expanded Studies: Master Class / Seminars
  • Final Integrated Project: Proposal

 

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

  • English and Communication: Reports
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Fashion Plus: Research Practice
  • Fashion Branding and Event Planning
  • Expanded Studies: Master Class / Seminars
  • Final Integrated Project: Proposal
  • Two-dimensional Studies
  • Fashion Styling and Photography


Semester 5 :
Higher Diploma in Fashion Branding and Buying (Buying and Retail Management):

  • English and Communication: Promotional Materials
  • Globalization and Fashion Business Environment
  • Industry Processes for Fashion Branding and Buying
  • Fashion Business Development in China
  • Fashion Entrepreneurship
  • Retail Environment Studies
  • Final Integrated Project: Research and Development


Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing):

  • English and Communication: Promotional Materials
  • Globalization and Fashion Business Environment
  • Industry Processes for Fashion Branding and Buying
  • Apparel Analysis
  • Global Sourcing and Supply Chain Management
  • Quality and Compliance Management
  • Final Integrated Project: Research and Development

 

Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding):

  • English and Communication: Promotional Materials
  • Globalization and Fashion Business Environment
  • Final Integrated Project: Research and Development
  • Industry Processes for Fashion Branding and Buying
  • Retail Environment Studies
  • Spatial Design and Production
  • Three-dimensional Studies

Modules Across Semesters:
  • Industrial Attachment

Remark: Students have to complete the Enrichment Module in Semester 3 or 4.
 
Students may apply scholarships to attend overseas short course or exchange programme, subject to academic and interview performance and availability of scholarship funding.
Career Prospects Graduates may be employed in local and international fashion enterprises as brand management executives, fashion buyers, fashion event planners, fashion retail management, fashion journalists, product developers and visual merchandisers. Job scopes include brand management, marketing and communications, product development, trading and merchandising, visual merchandising and display design.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following universityies in collaboration with the School for Higher and Professional Education (SHAPE):
For all streams:
  • The Nottingham Trent University, UK: BA (Hons) International Fashion Business# (for graduates of all streams)
    (Registration Number of Non-local Higher and Professional Education: 251505) [Not applicable to Mainland students]
For all streams except Product Development and Sourcing:
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging#
    (Registration Number of Non-local Higher and Professional Education: 252646) [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.
        
Graduates can also apply for admission to relevant degree programmes of local universitiese. An example is :
  • Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion and Textiles

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.
Note(s):
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
There might be changes in the course details.