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DE114305 Higher Diploma in Fashion Media Design
Curriculum   Career Prospects   Articulation Arrangement / Credit Exemption
Duration of Study 2 Years
Mode of Study Full Time
Offering Campus(es) / Venue(s) Hong Kong Design Institute (HKDI)
Entrance Requirements Please refer to General Entrance Requirement
Programme Aims Renowned international fashion brands have been developing their markets in Hong Kong and China in recent years. With the severe competitions facing globally and regionally, fashion brands start to build up their own media channels in order to enhance their competitiveness. With the advanced technology and the popularity of online activities, fashion brands are seeking new development and opportunities in the media strategy which need a pool of young talented practitioners.

The Fashion Media Design consists of a wide range of activities in the spectrum of the whole communication system and channels including media strategy, journalism, social media for fashion, fashion blogging, fashion film, webpage and app design, etc. to achieve a modern and all-rounded fashion communication solution.

This programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme.

This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Semester 1 :
  • English and Communication: Workplace Interaction
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  • Information Technology Essentials
  • Creative Thinking
  • Branding and Marketing for Fashion Media Design
  • Fashion and Media Trend Analysis
  • Introduction to Fashion Image Creation
  • Social Media for Fashion
Semester 2 :
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Advance Level in Fashion Image Creation
  • Computer Graphic Design
  • Fashion Plus: Presentation and Communication Practice
  • Journalism for Fashion Media Design
  • Video Production for Collaboration Project
Semester 3 :
  • English and Communication: Persuasive Presentations
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Aesthetics and Semiotics
  • Fashion Blogging
Semester 4 :
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • English and Communication: Reports
  • Fashion Event Planning
  • Fashion Film
  • Fashion Plus: Research Practice
  • Webpage and App Design
  • Expanded Studies: Master Class / Seminars
  • Graduation Project: Research Planning and Proposal
Semester 5 :
  • English and Communication: Promotional Materials
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Advance Level in Computer Graphic Design
  • Fashion Advertising and Communications
  • New Media Strategy
  • Visual and Motion Effect Workshop
  • Graduation Project: Production

Modules Across Semesters:     

  • Industrial Attachment

Remark: Students have to complete the Enrichment Module in Semester 3 or 4.

Career Prospects Graduates may be employed as fashion media design specialists :
Fashion Stylist / Editor
Fashion Blogger
Fashion and Lifestyle Public Relations
Brand Online Editor
Digital Marketing Executive
Brand Communications Officer
Fashion Marketing Officer
Fashion Photographer
Fashion Film Director
Graduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE)# :
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging
    (Registration Number of Non-local Higher and Professional Education: 252646) [Not applicable to Mainland students]
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.

Graduates can apply for admission to relevant degree programmes of local universities. Some examples are :

  • City University of Hong Kong: BA in Creative Media
  • Hong Kong Baptist University: Bachelor of Communication (Honours)
  • Hong Kong Polytechnic University: BA (Hons) in Digital Media
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Media Design offered by HKDI is highly recognised by the industry.
Note(s): VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
There might be changes in the course details.