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DE124101 Higher Diploma in Advertising Design
Curriculum   Career Prospects   Articulation Arrangement / Credit Exemption
Duration of Study 2 Years
Mode of Study Full Time
Offering Campus(es) / Venue(s) Hong Kong Design Institute (HKDI)
Entrance Requirements Please refer to General Entrance Requirement
Programme Aims The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills.

Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.

Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.
Curriculum

Semester 1:

  • English and Communication: Workplace Interaction
  • Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
  • Information Technology Essentials
  • Creative Thinking
  • Advertising Design Studio
  • Advertising and Marketing Strategy
  • Advertising Photography
  • Communication Design in Context: Advertising
  • Communication Design Studio: Advertising
  • Design Fundamentals
  • Digital Imaging and Motion Design

 

Semester 2:

  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • English and Communication: Workplace Correspondence
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
  • Cultural Studies
  • Art Direction for Advertising
  • Content Marketing Studio
  • Digital Video Production
  • Web Media Workshop

 

Semester 3:

  • English and Communication: Persuasive Presentations
  • Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
  • Aesthetics and Semiotics
  • Marketing and User Experience Research
  • User Interface Design Studio
  • Expert Workshop

 

Semester 4:

  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • English and Communication: Reports
  • Advertising Competition Studio
  • Communication Design Futures: Advertising
  • Creative Career: Competitions and Mentorship
  • Omni-channel Design Studio

 

Semester 5:

  • English Communication : Promotional Materials
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Creative Career: Networking and Portfolio Development
  • Investigative Practices for Advertising
  • Graduation Project

 

Modules Across Semesters :

  • Industrial Attachment

 

Remark : Students have to complete the Enrichment Module in Semester 4 or 5.

Career Prospects Graduates can work from entry level to become :
Creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer and social media executive.
Articulation Graduates can pursue relevant degrees locally or overseas.

They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE)[Not applicable to Mainland students]# :
  • The Coventry University, UK*
    - BA(Hons) Graphic Design
    - BA(Hons) Illustration and Graphics
     
* The Non-local Course Registry (NCR) registration is subject to approval and please refer to SHAPE website for latest information.
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no subject to the approval of the NCR registration.

Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • BA (Hons) in Advertising
Graduates can also apply for admission to relevant degree programmes of local universities. Some examples are :
  • City University of Hong Kong : BA Creative Media
  • Hong Kong Baptist University : BCOMM (Hons) - Public Relations and Advertising Major
  • The Chinese University of Hong Kong : BSSc in Journalism and Communication
  • The Hong Kong Polytechnic University :
    1. BA (Hons) in Communication Design
    2. BA (Hons) in Advertising Design

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Advertising Design offered by HKDI are highly recognised by professional bodies, advertising and design industries.

Graduates are eligible to apply for memberships of major design organisations, e.g. D&AD, Hong Kong Designers Association, HK4As, etc.
Note(s):
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
There might be changes in the course details.